In the red corner, defending its monopoly of the search engine world, is long-time champion Google. In the blue corner, aiming to add another realm of profit to its already dominating industrial prowess, is Microsoft. Microsoft has placed a 44.6 billion dollar bid on Yahoo and Google is turning the heads of regulators and trying to convince Yahoo to avoid Microsoft. Let’s get ready to rumble.

Google, feeling a bit threatened and at least agitated, has tried to ruin Microsoft’s game of monopoly. Besides the good clean fun of being able to poke at a giant from a safe distance, Google has personal reasons for wanting to stop a buy-out of Yahoo. Not to mention the threat of a company that has already proven that it can dominate a market and will do so without hesitation (in fact, with great enthusiasm), Microsoft has stepped in Google’s way in the past and perhaps it’s time for payback. When Google sought after the DoubleClick acquisition (a move related to advertising that gave Google the advantage), Microsoft dragged its feet and made a fuss. Why wouldn’t Google want to get even with Microsoft now that they have the opportunity?

Google’s Senior Vice President, David Drummond, has talked to Jerry Yang, president of Yahoo, in hopes of swaying him away from Microsoft’s offer. In an official blog posting, Drummond said, “This is about more than simply a financial transaction, one company taking over another. It’s about preserving the underlying principals of the internet: openness and innovation”.

But is Google really bound to keeping the internet a moral, fair, place to conduct business, or are they genuinely concerned about being overpowered? Should Google be concerned?

Let’s look at possible outcomes for Microsoft. When Microsoft added hotmail, things were sloppy and frankly embarrassing. The switch was slow and very uneasy. Could buying out Yahoo result in the same sticky situation and how much money would be lost? Also, Yahoo is most likely a lost cause. Had Microsoft picked up yahoo 2 or 3 years ago when Google didn’t own 75% of paid search revenues, they might have had a shot. Critics are asking Microsoft why not throw the money at IBM. My question is why aren’t they using it to try to fix Vista.

Currently, yahoo is trying to avoid Microsoft’s offer. They could become private (which would work out nicely for Google since the first thing they would do is outsource their search engine).  However, a meeting was scheduled for last Friday.

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